September 20, 2011 - Guests were asked to break out their best pink attire for a cocktail party to launch Pink Rocks the Runway (PRR) for 2011. The venue for this party was at one of DC's newest and hottest places called Dirty Bar, which is adjacent to Dirty Martini in a very popular area off Connecticut Ave, NW between M and N streets. Special appetizers and cocktail menu was available with a $1 from each cocktail and $2 from each specialty 'Rock the Pink' cocktails sold to benefit Pink Jams! and their breast cancer awareness efforts.
Pink Rocks the Runway™ (PRR) is an annual breast cancer awareness fashion event with couture fashion and live rock music (by Charm City Devils) to get the message out about the importance of early detection for breast cancer. The show is headlined by celebrity designer Christian Siriano who will showing his entire 2012 collection, and there will be several other designers presenting pieces from their collections. There will also be a pink couture gown fashion show that celebrates and features breast cancer survivors under 40. Athletes from the Washington Redskins and DC United will also be part of the show. PRR is hosted by and in support of Pink Jams! It works to promote breast cancer awareness, self-exam and mammograms for men and women under the age of 40.
Toward the end of the event, Pink Jams! will provide a special grant to the Capital Breast Care Center in support of their work. The Capital Breast Care Center was chosen as the 2011 community grant recipient and works to provide women in the Washington DC area with mammograms and health screenings regardless of their ability to pay for them. The CBCC is currently diagnosing breast cancer at two times the national rate.
We're looking forward to Pink Rocks the Runway on October 21st, 2011 featuring Christian Siriano's full Spring 2012 collection. Thanks to Christa Floresca, the President and Founder of Pink Jams! Her and her team have and are working hard to make this PRR event an amazing one for the cause. For more information about the show, go to http://www.pinkrockstherunway.com/
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