MBFW S/S 2011 - Flashback 9/9/10

It's that time of year and Mercedes-Benz Fashion Week (MBFW) is here. From September 8-15 New York City and the world over will be shining ever so brightly with what the fashion world has to offer. The Spring/Summer 2012 collections will be shown at Lincoln Center and other NYC area locations and be broadcasted to the world during New York Fashion Week. Indeed Fashion's Night Out on the 8th will be represented in cities all over the globe to celebrate the love of fashion where consumers, designers and celebrities will come together.

For the first time MBFW was held at Lincoln Center in September 2010, moving from the tents of Bryant Park and gaining an additional 17,000 square feet of space. The year before in 2009, the world witnessed the infusion of technology and innovation all the more in the fashion world as some designers broadcasted, marketed and sold their collections online. Fashion and technology were mixed together as some designers had iPhone applications and Vivienne Tam had models walk the runway carrying Hewlett Packard mini notebook computers. Along with the new location at Lincoln Center came a partnership with Fashion GPS that offered quick check-in and seating for guests at shows.

This year the front end design of Lincoln Center has a more modern and sleek look to it, yet it's also carrying a message of employing the use of digital integration and other technological enhancements as fashion walks forward to the future.

I was able to photograph the Spring/Summer 2011 collections at Lincoln Center last fall through Svelte TV, and how exciting that it was the first time MBFW was at Lincoln Center. Mostly everything was in that one place so it made it easier to get around. People watching and photographing is an attraction in itself. It's a rush to get to a show and there there's the wait, but it's worth it for seeing a runway show. I wanted to share a portfolio of pictures I took on September 9th 2010 in which I included images from Christian Siriano's show. Enjoy the look back and get excited about S/S 2012.