Friendlylook Soft Launch

December 10, 2011 - A celebratory soft launch of friendlylook splashed into Dirty Martini in the form of a happy hour. It was a time to meet and mingle with DC's social media mavens, eligible singles, tech leaders, and others in the media arena along with the friendlylook founders and team.

Here's more information about friendlylook from the invite:
"Friendlylook has the real potential to be the biggest local technology and consumer interest story this year. Everyone gets it, it's the most relevant social topic, and everyone has an opinion on it. We're launching a 3 month high touch interactive campaign this winter all across the DC Metro region, come find out what everyone in your audience will be talking about!

Consumer's interest level in dating and romance is always high, and it peaks dramatically through the holiday and post holiday periods. Friendlylook, "the singles social network", takes an entirely new approach to online romance by allowing singles to explore their own real life network of friends for potential partners.

Meeting new people through "friends of friends" is a more comfortable, easier, and more efficient way to date online. People are more likely to have important things in common with others in their extended network of friends, and it's exactly how most prefer to meet new people in real life."